Network, is half the work

Starting a company? Here are 4 tips you need to implement for good contacts!
‘I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard!’ These words from Estée Lauder, co-founder of Estée Lauder companies, are words to live by. Especially when you start your own business.
So to begin with tip number 1: believe in what you are selling!
The moment an idea for a business pops in your head, you have already started your company. Which means you either want to solve a problem or make life a little bit easier with your idea or product. Tip number 1: Believe in what you are selling, is essential. Because if you don’t believe in it, who will? Besides the fact remains: if you need it, there are more people out there who also need it. This could also mean your target audience is already set, it is for you to find out who those people are.
Continue this in tip number 2: Overcome your fears
It might be scary to start your business, and trying to sell your idea. But like Marissa Mayer, CEO of Yahoo likes to say ‘If you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen’. So tip 2: try and overcome your fears. It’s new, it’s challenging and it can make you do things you have never done before. But if you don’t try it, you will never know. Practice your sales or pitching in front of the mirror or with your best friends. You could even take a course or classes to upgrade your sales technique.
This is important for both business pitches as well as marketing pitches. Basically: pitching for financiers and pitching for your target audience. (people who will finance and people who will buy). Tips number 1 and 2 are a perfect combination. If you believe, and you your sell techniques are off the charts, not only your target audience will be blown away. Also the people who never thought they needed it, will not be able to live without whatever it is your selling.
Tip number 3: Keep your enemies… no, keep your contacts close.
This takes us to tip number 3: Keep your contacts close. Whilst selling your product and pitching your ideas you will meet a lot of people. And these people might just be able to help you out. So always try and keep in touch in with them. A simple whatsapp message can go a long way. This could turn into phone calls and even business dinners.
It will surprise you, that a good conversations with your business partners or potential investors, will evolve in favoring each other. If people are ready to grow with you, do not take it for granted. Of course a gift or favour does not come completely free. It is also necessary you can offer something, so it can come from both ways.
Tip number 4: Always do your homework (sigh, we know)
If you see potential in a network or contact, never start a conversation without doing your homework. This can leave out awkward silences or eventually figuring out you are both too different that a good match just seems impossible. So tip number 4: Do your homework. Gather as much information as you can about the other, and try to imply that in a conversation
Doing your homework does not only apply in the people you want to do business with, doing your homework applies for everything; your idea or product, your clients, administration, marketing etcetera, etcetera. The list goes on. Doing your homework means you are prepared and you know what can come your way.
Yes, in reality things might be slightly different then the things you learn in books or from the internet. But being prepared is half the work.
Good contacts can help you reach that extra mile. So try to be help

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